Boost Your Ecommerce Success with Marketing Automation - IntexSoft
October 12, 2023 • by Margarita

Boost Your Ecommerce Success with Marketing Automation

Business Process Automation
Design & Marketing
E-commerce development

This article highlights the significance of integrating the best marketing automation for ecommerce. It covers how ecommerce business owners can benefit from the right marketing automation solution. Need individual advice? Our experts are here to help.

Reading time: 21 min.

Ecommerce marketing automation offers an intelligent approach to every online store. It’s not just about future planning; it’s a savvy move for today. Ecommerce businesses should harness the efficient tools of marketing automation. Just take a look around – it’s clear why.


According to eMarketer, e-commerce sales have skyrocketed worldwide to a remarkable $5.8 trillion in 2023. This figure is set to ascend further in the next few years. The rapid growth compels business owners and ecommerce marketers to embrace emerging trends like marketing automation. The goal? Delivering a personalized digital journey to online shoppers, fostering brand loyalty, and boosting profit in the long run.


This graph shows global Ecommerce sales (2023 to 2027).
This graph shows global Ecommerce sales (2023 to 2027).


E-commerce growth prompts marketers to rethink their tools and strategies.


In this article, IntexSoft will provide information on marketing automation software and more.

Marketing automation for eCommerce: What is it? 



The best ecommerce marketing automation software is a helpful assistant for business owners and marketers. It takes care of repetitive tasks using special tools. These tasks can involve managing leads, sending personalized emails, and showing ads to potential customers. With this technology, ecommerce brands and marketers can make smart decisions based on data, giving each customer a unique experience.


In simple words, e-commerce marketing automation lets staff put some of their work on autopilot to focus on more important things that count for the ecommerce business – improving user experience (UX), building a solid brand, and creating special offers and exclusive deals. It’s about using time wisely.


What are the benefits that businesses gain from ecommerce automation software implementation?



As you can see from the image below, an appropriate ecommerce marketing automation platform can lead to cost savings, enhanced productivity, return on investment, and the achievement of marketing goals.


This image shows the benefits of ecommerce marketing automation software.
This image shows the benefits of ecommerce marketing automation software.


Using marketing automation with an appropriate ecommerce automation platform gives you lots of possibilities. It helps create a smooth process where SMS messages or other alerts improve the customer’s experience after buying something. Imagine this scenario: you dispatch a well-timed email presenting enticing offers on items you offer in, for example, October. This strategic marketing move translates into increased revenue for your business.


What are the top marketing automation tools for ecommerce?


Staying ahead of the curve is crucial for business. Choosing the perfect marketing automation platform can be the key to reaching your goals. In this discussion, we’ll explore a range of high-quality marketing automation tools designed specifically to boost ecommerce businesses.


Marketing automation e commerce tools


Best ecommerce automation tools Key features Cost options Official site
Omnisend – Intuitive email templates.
– Tailored to the needs of ecommerce marketers, Omnisend tackles industry-specific challenges head-on.
– This ecommerce marketing software takes on the battle against cart abandonment.
-You can drive genuine product reviews with Omnisend’s strategic approach.
– Email and SMS campaigns are based on your customer’s unique interactions.
Comprehensive reports.
Free / Basic (commencing at $16.00) / Professional (initiating at $59)
ActiveCampaign – All-in-one solution (includes ecommerce email marketing, digital marketing automation, and small business CRM).
– ActiveCampaign dynamic offers a visual automation editor.
– Access 600+ templates for precise segmentation and personalization across social, email, messaging, chat, and text.
– Essential features – site tracking, custom forms, and streamlined email automation.
$9 (Lite) to $229 (Enterprise)
Autopilot – Any marketing manager can effortlessly automate the entire user experience.
– Creative Canvas for email automation (sequences with flair using stickers, emojis, and annotations).
– Enhanced team collaboration.
– Versatile marketing channels (email, in-app, SMS, online, and traditional mail).
– While lacking a built-in CRM, Autopilot proves adaptable and efficient for various marketing needs.
$29 (Campaign) / $99 (Pro) / $299 (Business)
Sendinblue – Email marketing automation focus.
– Simplified email creation (mobile-friendly templates).
– Sendinblue’s ecommerce automation tools generate leads seamlessly.
– Streamlined marketing campaign planning.
You can manage email campaigns, SMS messaging, and automation.
– Multilingual flexibility (marketing activities in your preferred language).
Free to $65 (Premium)
Rejoiner – Strategic ecommerce focus.
– Comprehensive email marketing solution encompassing design, marketing automation strategies, and analytics.
– Finely tuned personalized automation.
– Compared to alternatives, Rejoiner stands out with unparalleled flexibility and robustness in email creation.
$95 per month for a contact list of 2,000
Klaviyo – Personalized experiences across various owned marketing channels – email, SMS, in-app notifications, and web platforms.
– Deep integrations into leading ecommerce platforms and marketing tools like Spotify and Magento.
– Email-centric automation.
– Pre-designed templates for swift and captivating email composition.
Free (up to 250 contacts) / $30 per month (501 – 1,000 contacts)


The tools we’ve listed above typically gravitate toward the more budget-friendly end of the spectrum. Suppose your ecommerce company is large and has a substantial volume of emails. In that case, it’s a good idea to get in touch with us to explore alternative options for efficiently managing a higher workload.


Crucial factors when choosing the best ecommerce marketing automation software


Before selecting a growth marketing platform, consider the following list:


  • Simplicity: Opt for user-friendly automation software to streamline processes without extensive training. Look for pop-up explanations for swift onboarding.
  • Cost-efficiency: Prioritize budget-aligned options, using pricing calculators for feature-based decisions.
  • Integration: Choose for your online store automation tools that seamlessly sync with existing software via APIs, plugins, or webhooks.
  • Support: Select software with responsive customer support for setup guidance and conflict resolution.
  • Analytics: Ensure tools provide data-driven insights and KPI-based reports for informed decisions.


Embarking on e-commerce automation


Now that we’ve uncovered the examples and key benefits of marketing automation e-commerce tools let’s see how it works in real life. We’ll break down the tactics for different channels where you can apply automation.


By employing automation tools, you have the capacity to forge marketing campaigns with a forward-looking perspective, spanning diverse channels. Remarkably, each channel boasts its own repertoire of valuable automation techniques that can be advantageous to any e commerce business.


Let’s explore three main types of ecommerce marketing automation:


  • Email marketing automation ecommerce.
  • Mobile e commerce marketing automation.
  • Website marketing automation.


Email marketing automation ecommerce


Email stands as a force in the realm of digital marketing. It enjoys extensive usage, and the automation of emails proves a time-saving measure. The core principle is to infuse emails with a personal touch. This entails tailoring the subject line and call to action to each recipient. This strategic move can significantly elevate conversion rates.


Moreover, entire email campaigns can be automated. By dispatching automated welcome messages and follow-ups, you convey genuine care for your customers. This, however, is merely the surface of email marketing. Possibilities abound for cultivating creativity and crafting a distinctive customer journey that sets your brand apart.


Mobile e commerce marketing automation


In today’s world, virtually everyone relies on mobile phones. This underscores the significance of a robust mobile marketing strategy. Such a strategy encompasses elements like text messages and push notifications, both of which serve as potent tools for boosting sales and fostering meaningful connections with customers.


Website marketing automation


Automating your marketing endeavors holds undeniable significance, but it’s equally crucial to grasp the transformative potential of optimizing your website. Dedication to enhancing a flawless user experience stands as a key element. Understandably, customers attach significant importance to this aspect when deciding on their purchases.


The utilization of captivating landing pages, interactive pop-ups, and informative content has a profound impact on expediting audience engagement. In this arena, the effectiveness of your marketing automation tools becomes a guiding force, streamlining and accelerating this process.


Your adeptness in marketing automation extends its influence to elevate every facet of the customer journey. Meticulously crafted specialized landing pages adeptly steer website visitors through their buying expedition, whether newcomers or returning patrons. Ultimately, automation forms the foundation for nurturing a seamlessly operational website that caters comprehensively to diverse requirements.


What constitutes successful marketing automation campaigns?


E-commerce marketing automation software is a source, offering many possibilities regarding timing and application. It can be smoothly integrated into different aspects of your marketing strategy.


Here lies an extensive range of potential domains for its application. Emboldened by creativity, you are free to devise concepts that harmoniously synchronize with the unique profile of your business.


Automated welcome series


An automated welcome series is like emails flowing when a customer takes a positive step, showing interest in your business. These steps could include signing up for updates, making an account, or joining an event.


This is where your company’s story should begin for new users. And this exciting journey becomes even more special through personal touches, making your audience feel involved and encouraging them to return.


Polite reminders and follow-up emails


In the contemporary landscape, customers place immense value on personalized interactions. The realm of reminders and follow-up emails emphasize this aspect, whether it’s a prod about items in a shopping cart or an inquiry into the satisfaction derived from a recent purchase. Customized and automated follow-up emails, guided by unique user journeys, will craft a profound engagement.


Despite the apparent simplicity of these automated marketing campaigns, their impact is remarkable. A mere reminder can effectively guide your audience back on track after a momentary divergence from their customer journey.


Automated birthday messages


Customers will undoubtedly notice your automated birthday greetings. Exclusive vouchers or bespoke offers are always good ideas for these messages.


All you have to do is compilation of relevant calendar data. Following this, a meticulously tailored scenario coupled with triggers ensures the timely dispatch of messages to your clients on their special day.


Whether your choice gravitates towards harnessing a web layer, email marketing, SMS, or push notifications, a well-crafted birthday offering emerges as an avenue to captivate your customers, forging an enduring engagement with your brand.


First purchase anniversary messages


The main thing is to transcend the realm of statistical entries and foster an environment where each patron feels esteemed and unique, far removed from being a mere data point.


First purchase anniversary message sent via SMS or email expertly initiates a connection. It contributes to heightening the lifetime value of your regular clients, while simultaneously mitigating the specter of customer attrition.


Resurgence initiatives


There comes a phase when some customers may temporarily withdraw from purchasing on your site. It would be best if you reignited connections by tailoring communications to their individual interactions on your platform and their history of purchases.


This approach holds the potential to be a rewarding endeavor, as it can rekindle the interest of dormant customers and inspire them to buy once again. Automation further refines the process, enabling the seamless dispatch of tailored win-back campaigns after a predefined interval of inactivity.


The crux of success lies in selecting communication channels that resonate most effectively, driven by insights gleaned from data. This strategic choice ensures that your efforts yield the maximum impact, kindling renewed enthusiasm among clients who have faded from view.


Unattended cart strategies


Among the foremost challenges encountered by e-commerce enterprises, today are abandoned carts. Causing the average e-commerce venture to forfeit over 75% of potential online sales due to cart abandonment.


Fortuitously, the open rates for emails related to abandoned carts have demonstrated unwavering consistency, hovering around 43% since 2016. This persistent trend positions them as one of the most reliable tools within a marketer’s repertoire.


Hence, it is profoundly prudent to devise abandoned cart campaigns that autonomously dispatch emails to customers who departed your site sans completing their purchase. This timely reminder can serve as the nudge they require to finalize their buying decision.


Gauging insights: surveys, input solicitations, and testimonials


Seeking your customers’ perspectives is consistently a wise approach. Following a customer’s purchase on your platform, you can invite them to rate the product or share their experience through a review.


Alternatively, consider dispatching a Net Promoter Score (NPS) survey, enabling a more profound comprehension of your customer’s overall satisfaction levels with your enterprise.



Final Words: Find a comprehensive marketing automation platform for your ecommerce store


Business owners and e-commerce marketers must maintain a proactive stance to ensure they retain their customer base and amplify success with existing customers.


In the face of a potentially turbulent economy, the strategic automation of tasks emerges as a course of action with common sense. Moreover, cultivating memorable customer experiences is paramount, as it fortifies your business’s resilience.


If you are searching for excellent marketing automation software, look as far as IntexSoft. Our company is poised to provide you with an all-encompassing remedy that seamlessly integrates customer data, omnichannel automation, AI capabilities, and advanced analytics within a single platform.


Are you ready to unveil the transformative potential of IntexSoft’s approach to marketing automation? Feel free to reach out to us at your convenience.



Frequently Asking Questions


What is ecommerce marketing automation?


E-commerce marketing automation systems complement a traditional team of marketing professionals. With marketing automation tools and processes, you can send personalized emails, entice customers with tailored offers, and direct users into taking the action you want them to take. It’s like having an invisible hand guiding your customer journey through shopping, boosting sales, and leaving them delighted with their experience. 


What are the benefits of ecommerce marketing automation?


Some benefits of e-commerce digital marketing automation include the following:


  • Time savings: This is achieved by reducing manual work, freeing time for marketing strategy planning and creative tasks.
  • Personalization: Enjoy tailored automated SMS messages and recommendations for enhanced customer interactions.
  • Efficiency: Marketing automation software ensures consistent and timely execution of marketing efforts across various digital marketing channels.
  • Increased sales: Benefit from targeted emails, cart abandonment reminders, and upselling prompts.
  • Customer segmentation: This allows precise targeting and relevant messaging.
  • Data-driven customer insights: Analyzing marketing automation capabilities and all data refines strategies and improves eCommerce customer relationship management solutions.
  • Lead nurturing: automated marketing campaigns guide potential customers through the sales funnel.
  • Multichannel management: Automation handles tasks across social media and other platforms, bridging the gap between email and SMS lists.
  • Cost savings: Reduced manual labor leads to cost efficiency over time.
  • Real-time responses: These enhance engagement.
  • Competitive edge: Marketing automation software can differentiate your brand in a crowded market.
  • Improved customer experience: Automated interactions create positive shopping customer behavior.


How does ecommerce marketing automation work?


E-commerce marketing automation operates by using eCommerce marketing automation tools to streamline marketing tasks. It starts with collecting customer data, segmenting customers, and creating automated workflows. Customer actions trigger these workflows and deliver personalized messages, recommendations, and offers. Automation includes lead nurturing, abandoned cart recovery, A/B testing, and loyalty program lead management. The marketing processes are driven by data analysis and integration with other tools, providing insights for optimization. As eCommerce businesses expand, marketing automation software scales to manage increasing tasks efficiently.


What is the best ecommerce marketing automation tool?


There isn’t a single “best” e-commerce marketing automation tool that suits every eCommerce business. The best marketing tool choice depends on your business size, industry, budget, goals, and specific features you require. However, we can mention some popular e-commerce marketing automation platforms: HubSpot, Mailchimp, Klaviyo, ActiveCampaign, Omnisend, Bronto (by Oracle NetSuite), Drip, and Shopify Email. 


Many of these ecommerce marketing automation tools offer free trials so that you can explore their features. 


What is a marketing automation platform?


E-commerce marketing automation platform is software that automates and streamlines marketing processes and everyday tasks. It includes automated emails, customer segmentation, lead nurturing, and analytics. By reducing manual work and enhancing personalization, it improves efficiency and engagement. These marketing automation platforms are essential for modern ecommerce businesses to optimize marketing efforts. They integrate data and tools to create data-driven automated email marketing campaigns across multiple channels.


How can marketing automation help my ecommerce store?


Marketing automation can significantly benefit ecommerce store owners in several ways: 


  • It saves time through tasks like automated email campaigns, customer segmentation, and campaign management, allowing you to focus on strategic endeavors. 
  • Personalization is enhanced as marketing automation software enables tailored messages and recommendations, boosting customer engagement and conversions. 
  • You can recover potentially lost sales with automated cart abandonment reminders and incentives. 
  • Lead nurturing is streamlined through automated workflows, guiding potential customers toward making purchases. 
  • Customer segmentation ensures targeted messaging, satisfying different customer preferences and maximizing customer lifetime value. 
  • Data-driven insights provide truly worthy analytics, helping you refine strategies for better results. 


What are some best practices for ecommerce marketing automation?


Certainly, here’s a concise version of the best practices for e-commerce marketing automation:


  • Segmentation (divide the audience for targeted messaging).
  • Start small (begin with a few workflows).
  • Personalize (use customer data for tailored content).
  • Test and optimize (continuously A/B test).
  • Analyze analytics (monitor performance and adjust).
  • Human touch (maintain personalization).
  • Cart abandonment (tailor recovery emails).
  • Diversify content (mix various content types).
  • Avoid overload (find optimal communication frequency).
  • Consistent branding (uniform brand image).
  • Mobile-friendly (ensure mobile compatibility).
  • Accurate data (keep customer information up to date).
  • Customer preferences (respect communication choices).
  • Lifecycle campaigns (guide customer journey through stages).
  • CRM integration (seamlessly connect systems).
  • Educate and onboard (help new clients, enhance customer experience).
  • Regular updates (stay relevant to changing trends).

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