Outsource Wordpress Development: the Ultimate Guide 2023 - IntexSoft
May 24, 2023 • by Victoria

Outsource WordPress Development: the Ultimate 2023 Guide

Painless development
This guide offers a thorough overview of WordPress, highlighting its fundamental aspects, and explores the advantages of projects outsourcing. By reading this guide, businesses can gain a comprehensive understanding of how to effectively outsource their WordPress development endeavors.

Reading time: 18 min.



In today’s digital age, having a professional website is critical to the success of any business. However, developing and maintaining a website can be a complex and time-consuming task, particularly for those without technical expertise.


Outsourcing web application projects can be a cost-effective solution for businesses of all sizes. It allows those businesses to access a larger pool of talent without incurring the costs associated with hiring full-time employees. It can also offer startups and SMEs to large enterprises the flexibility to adapt quickly to changing market conditions, scaling their operations up or down as needed.


By partnering with a reputable and experienced development company, businesses can have a high-quality site built and maintained for them, and free up internal resources to focus on core competencies and other aspects of their business.


In this guide, we’ll walk you through the process of outsourcing. Whether you are a small business owner looking to establish an online presence, or a larger company looking to scale up your site, this guide will provide you with all the information you need to make an informed decision about outsourcing. 


Let’s explore the world of outsourcing WordPress development!



WordPress Outsource: What Is WordPress?  


WordPress is a popular content management system (CMS) that allows businesses to develop and manage websites easily.


It is a free, open-source software that is highly customizable, making it an ideal choice for businesses of all sizes and industries. It was first released in 2003 and has since become one of the most popular CMSs in the world, powering over 40% of all sites on the internet. WordPress works by providing users with a platform to build and customize their websites using pre-built templates. 


To get started with WordPress, users need to download and install the software onto their web hosting server. Once installed, users can access the WordPress dashboard, which is where they can create and manage content, customizing their website.


The WordPress dashboard is designed to be user-friendly and intuitive, making it easy for users of all levels of technical expertise to develop their website. The dashboard provides access to different areas of the website, such as pages, posts, media, themes, etc.


Users can create new pages and posts, add images and videos, and customize the appearance of their website using pre-built themes or by creating their own custom theme. They can also install and activate plugins, which are add-ons that provide additional functionality to the website, such as contact forms, e-commerce features, or social media integration.


WordPress works by utilizing a combination of PHP, HTML, CSS, and JavaScript to display content on the website. When a user visits a WordPress website, the server sends the requested page to the user’s browser, which then renders the page based on the HTML, CSS, and JavaScript code generated by WordPress.


To better understand what some of the advantages are of using this CMS, let’s quickly highlight the following features of WordPress:


  • Ease of use. WordPress has a simple, intuitive interface that allows even non-technical users to develop and manage their sites with ease. With a vast selection of pre-built themes, businesses can quickly customize their website to match their brand and meet their specific needs.


  • Scalability. As a business grows and their website needs change, WordPress can easily adapt to meet those needs. Whether it’s adding new features or expanding the website’s functionality, WordPress makes it easy to scale up without requiring a complete website redesign.


  • SEO-friendly. Its code is optimized for search engines, and there are many plugins available that can help businesses improve their website’s search engine rankings. Additionally, WordPress allows businesses to easily add and manage their website’s content, making it more likely to rank well in search results.


WordPress is an open-source software, which means that it is free to download and use. It is maintained by a community of developers and contributors who work on improving and updating the software regularly. This community also provides support to users through forums and documentation.

Why Outsource WordPress Development? 


Obviously, WordPress is a popular and powerful content management system. 


It’s used by millions of businesses worldwide to develop and manage their sites. As we already mentioned, the basics around understanding WordPress and how to get started with the software are fairly intuitive and easy to grasp. That said, building a professional and effective WordPress website requires technical expertise, time, and resources. As a result, many businesses choose to outsource their development to experienced and reputable teams. 


Let’s explore some of the key reasons why many companies choose to outsource their development and the benefits that delegating can provide: 


  • Expertise. Developing a professional WordPress website to its full potential requires technical expertise, such as knowledge of programming languages, web design, and digital marketing. Offshoring development to a team of experts with experience in building WordPress sites can help ensure that your website is of high quality and meets the specific needs of the business.


  • Cost-effectiveness. Outsourcing can be a cost-effective solution for businesses, particularly for those that don’t have an in-house development team, and can save money on hiring and training staff, reducing the overhead associated with maintaining an in-house team.


  • Time-saving. Thanks to outsourcing, you can free up time to focus on other aspects of the business, such as sales, marketing, and customer service.


  • Scalability. Outsourcing can provide businesses with the flexibility to scale their website development needs up or down as required. This can be particularly beneficial for businesses that are growing or expanding their online presence.


By delegating WordPress development to a team of experts, you and your team can have a high-quality website built and maintained for you, freeing up time and resources to focus on other aspects of your business.



Offshore WordPress Development: Which Tasks To Outsource? 


At this stage, we are approaching the next logical question, “What specific tasks can be outsourced?” Naturally, in this matter, you should be guided by the needs and requirements of your business, but let’s look at some of the common tasks that businesses can outsource when it comes to WordPress development.



Custom Theme Development


Custom WordPress themes can help businesses develop a unique and professional site that stands out from the competition. Delegating custom theme development can ensure that the website is tailored to the specific needs and requirements of your business.



Plugin Development


Plugins can add functionality to a WordPress website, such as social media integration, e-commerce features, or contact forms. Outsourcing plugin development can help ensure that the website has the necessary features and functionality to meet the business’s specific needs.



Website Design and Development


Developing a WordPress website requires technical expertise in web design, programming languages, and digital marketing. Delegating website design and development to a team of experts can help ensure that your website is professional, user-friendly, and meets the latest standards for online security and accessibility.



Website Maintenance and Support


Maintaining and updating a WordPress website can be time-consuming and require technical expertise. Outsourcing website maintenance and support can ensure that the website is up-to-date, secure, and running smoothly, freeing up time for business owners and staff to focus on other aspects of the business.



Content Creation


Creating high-quality and engaging content is crucial for the success of a WordPress website. Outsourcing content creation to experienced writers and editors can ensure that your website has a steady flow of high-quality content that resonates with the target audience.

WordPress Outsourcing: Developers Types


When embarking on the hiring of WordPress coders, it’s crucial to understand the specific type of developer you require. From back-end to full-stack, the skill sets of each category vary greatly. 


First, let’s take a look at the main types of developers:


Back-end developersBack-end development encompasses the technical backbone of any application. These developers specialize in creating the server-side logic of web applications using PHP and other back-end technologies. They are responsible for processing data, handling requests, and generating dynamic web pages. For this role, it’s essential that candidates have a solid technical foundation to tackle the demanding back-end tasks.
Front-end developersThese developers specialize in creating the user interface of web applications, using front-end technologies like HTML, CSS, and JavaScript. They work closely with designers to ensure that the user interface is visually appealing, easy to use, and responsive.
Full-stack developersThese developers have expertise in both front-end and back-end development and can work on all aspects of web application development. They are well-versed in front-end technologies, back-end technologies, databases, and web servers. If you’re looking for someone to bring your application to life from start to finish, a full-stack developer may be the perfect fit for your organization.

In addition, the types of developers may differ depending on your individual requests for working with WordPress:

Plugin developersPlugin developers specialize in creating custom plugins for sites. They use PHP and WordPress APIs to add functionality to the website, such as e-commerce features, social media integration, and contact forms.
Theme developersSuch developers specialize in creating custom WordPress themes. They use HTML, CSS, JavaScript, and PHP to develop unique designs and layouts for sites.
WordPress consultantsWordPress consultants provide expert advice and guidance on development, website design, and digital marketing strategies. They can help businesses optimize their WordPress sites for SEO, user experience, and online security.

Overall, it’s essential to identify the specific skills and expertise required for your project and to choose the type of developer that best fits your needs. Each type of WordPress developer brings unique skills and experience to the table, so it’s crucial to choose the right one for your business.



Dedicated WordPress Outsourcing: Developers’ Essential Skills


WordPress development requires a specific set of skills and knowledge. Let’s review some of the essential skills that WordPress developers should possess:


WordPress Expertise 

In-depth understanding of WordPress, including its architecture, functionality, and APIs. Developers should know how to customize themes and manage databases using WordPress.


PHP Proficiency 

PHP is the primary programming language used in development. Developers should have a strong understanding of PHP and its object-oriented programming concepts, including variables, functions, loops, and conditional statements.


HTML, CSS, and JavaScript Competence  

WordPress’ developers should be proficient in front-end development technologies, including HTML, CSS, and JavaScript. They should be able to develop responsive and visually appealing user interfaces for WordPress sites.


Web Development Frameworks Proficiency 

Knowledge of development frameworks such as React, Vue, and Angular is useful in development, especially for complex applications and sites.


Understanding Databases

Solid understanding of MySQL or other database management systems, and the requisite knowledge of how to design and manage databases to ensure that WordPress websites are efficient, scalable, and secure.


Competence In Web Security

WordPress developers should have established competence in web security and knowledge of best practices for protecting WordPress sites from security vulnerabilities and attacks.



How To Hire Offshore WordPress Developers


Hiring an offshore WordPress developer can be a cost-effective and efficient way to develop your website or application. However, it’s important to carefully consider a number of factors before choosing a developer to work with. Here are some key components to keep in mind when deciding:


  • Technical expertise. Certify the developer you’re considering has the hard skills and experience necessary to complete your project. Ask about their experience with WordPress, as well as any related technologies or frameworks you may be using.


  • Communication skills. Communication is key when working with an offshore developer. Make sure your candidate can communicate clearly and effectively, including the ability to speak and write in your language fluently, and is responsive to your messages.


  • Time zone differences. If you’re working with an offshore developer in a different time zone, discuss and solidify how you will communicate and coordinate schedules. It’s important to find a balance that works for both you and the developer.


  • Portfolio and references. Ask to see examples of the developer’s previous work and check references to ensure that they have a track record of delivering quality work on time.


  • Cost. Offshore WordPress developers can offer significant cost savings compared to hiring locally, but it’s important to balance cost with quality. You need to feel confident you’re paying a fair price for the work you need done, and be wary of developers who offer prices that seem too good to be true.


  • Contract terms. Be clear about the terms of your contract, including payment schedules, deliverables, and timelines. Make sure you have a written agreement that outlines these details to avoid misunderstandings or disputes down the line.


By carefully considering these factors and doing your due diligence before hiring an offshore WordPress developer, you can find a reliable and competent partner for your development project.

How to Outsource WordPress Development: Guide


Ok, here comes the main question, “How do I implement the WordPress offshoring process?” It is important to understand that this process includes several important steps, from finding suitable partners to proper management of your project once the process of collaborating has begun.



WordPress Outsourcing: First Steps


Define your project scope and requirements

When it comes to offshoring, it’s important to start by defining your project scope and what is required for it to succeed. Before you start looking for a partner, have a clear idea of what you want to achieve with your project. Define your project’s goals, requirements, and scope so that you can effectively communicate with potential developers.


This means thinking through what you wish to achieve with your project, including its targets, features, and any other specifics that you might have in mind. By clearly understanding what you want to accomplish, you’ll be better able to illustrate your needs and make sure that you find the right match for your project.



Research potential outsourcing partners 

Once you’ve defined your project scope and requirements, the next step is to start researching. This can involve looking online, asking for referrals from your network, or using a freelancer platform to find candidates. It’s important to be thorough in your search. Look for outsourcing partners that have experience with development, have good references, and are known for delivering quality work.



Evaluate your partners

Once you’ve found some potential applicants, the next step is to evaluate them. Evaluate your possible candidates based on their experience, portfolio, client reviews, and communication skills. You can schedule a call or an interview to assess their technical knowledge, work approach, and communication style. You’ll want to make sure that you find a partner who not only has the hard skills to deliver your project, but who also communicates effectively and understands your needs.



Agree on a budget and timeline 

Discuss the budget and timeline with your new colleagues and make sure you agree on the scope, deliverables, and payment terms. You should also agree on a communication plan and milestones to track progress. This means discussing all aspects of the project, the deliverables you expect, and the payment terms. It’s important to be clear and transparent about the budget and timeline, and to be completely clear that you and your partners mutually agree on the terms before work begins.



Provide clear specifications and technical requirements 

To ensure that your outsourcing partner understands what’s expected and can deliver work that meets your expectations, it’s important to detail exactly what is required on their end. This can involve creating wireframes, providing design guidelines, and outlining any technical specifications that are relevant to the project. By being as specific as possible about what you want, you’ll be able to reduce the risk of misunderstandings and ensure that the final product meets your needs.



Finding the Right WordPress Development Partner


Let’s take a closer look at the process of selecting and evaluating your potential outsourcing partners. Here are some tips to help you find the right partner for your project:


Look for experience. Seek out a WordPress development agency that has experience working with businesses like yours. Ask for examples of their work and check their references.


Assess their technical skills. Make sure the developers you choose have the skills necessary to complete your project. Ask about their experience with WordPress plugins, themes, and custom development.


Consider their communication skills. Communication is key when it comes to outsourcing. Confirm that any developers you choose are responsive and can communicate clearly.


Evaluate their capacity for project management. Ask about their workflow and how they will keep you informed throughout the development process.



The Outsourcing Process


The process of outsourcing WordPress development involves several steps that ensure the successful completion of your project. Once you have chosen a development partner, the process can begin. Let’s now take a step-by-step look at the outsourcing process itself.




During this stage, the development agency will gather information about your project. This information will include your goals, target audience, and technical requirements. The purpose of this phase is to gain a clear understanding of your project and to establish a foundation for the next steps.




Based on the information gathered during the discovery phase, the development agency will develop a project plan that outlines the scope, timeline, and budget of your project. This plan will serve as a roadmap for the project and will help ensure that the development team stays on track.




The development phase is where the actual site is built. The development agency will use the project plan to guide the development process and ensure that the website meets your requirements. During this phase, the team will also optimize the site for speed, security, and usability.




Once the site is built, it will undergo testing to ensure that it functions properly. The testing phase is critical as it ensures that the website meets all the technical requirements and is free of bugs and errors. Once the testing is complete, the site is ready to be launched.



Launch & ongoing support

The launch is a significant milestone in the outsourcing process. The website is made live, and visitors can now access it. However, the launch is not the end of the project. The WordPress development company will provide ongoing support to ensure that the website remains functional, secure, and up to date. This ongoing support may include software updates, security patches, and bug fixes. With a reliable development partner, you can be confident that your site will be maintained and updated long after its launch.



How To Manage The Outsourcing Process


Managing an offshoring project can be challenging, especially if you don’t have experience working with remote teams. Let’s explore some tips for effectively managing the outsourcing process and building a positive relationship with your colleagues. 


Set clear expectations and define the scope of your project. Make sure your partner understands your requirements, budget, timeline, and project goals.


Regular communication is essential for a successful project. Schedule regular check-ins and provide feedback on the progress of the project. This will help you catch any issues early on and ensure that your project stays on track.


Use project management tools to keep track of tasks, deadlines, and milestones. This will help you stay organized and ensure that the project stays on schedule.


Regularly review the work of your partners and provide feedback. This will help ensure that the project meets your expectations and that any issues are addressed promptly.


Building a good relationship with your partners is essential. Treat them as a partner rather than just a service provider. This will help foster a positive working relationship, which can lead to a more successful project.


By following these tips, you can ensure that your outsourcing project stays on track and meets your expectations.



WordPress Outsourcing: Conclusion  


Outsourcing has become a popular trend in the world of web development. It offers several advantages for businesses, including cost savings, access to a larger pool of skilled developers, and more efficient completion of your WordPress development projects. However, it’s important to choose to outsource partners carefully and ensure that they possess the necessary skills and expertise.


By hiring experienced developers, businesses can leverage the benefits of the platform and create high-quality websites and applications that meet their specific needs. 


Throughout this comprehensive guide, we’ve explored the basics of WordPress and the reasons why businesses should consider WordPress outsourcing for their development projects, and discussed the essential skills and different types of WordPress developers to help businesses choose the right partner. 


Outsourcing provides businesses with a competitive advantage in the market by allowing them to focus on their core competencies while leaving site and application development to experts. Furthermore, it helps businesses overcome the challenges of talent scarcity, thereby reducing project delivery time.


By following the guidelines provided in this article, businesses can successfully navigate the process of outsourcing WordPress development and take advantage of this strategy to create highly functional and engaging websites and applications.


Suppose you have already decided to search for a reliable outsourcing partner. In that case, the IntexSoft team is always ready to become a part of your project and help you realize the most ambitious ideas. Contact us for a consultation.

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