How Much Does It Cost To Redesign Website in 2024 - IntexSoft
June 19, 2024 • by Victoria

Website Redesign Pricing Guide

Painless development

Learn about the factors that influence website redesign pricing and get tips on how to budget effectively for your next project. Find out how to get the most value for your money and ensure a successful redesign process.

Reading time: 10 min.

Your website is more than simply an online storefront; it’s a dynamic center that personifies your company, draws in customers, and increases revenue.


To be competitive in the digital world, you must update your website in this age of rapidly changing design tastes and ever-evolving technologies. Even while redesigning a website is a big financial commitment, done right, it can pay off handsomely.


It might be difficult to understand the subtleties of website redesign costs, though. What factors influence expenses, and what steps can you take to guarantee a positive return on investment?


In this article, we’ll explore the nuances surrounding website redesign costs, unravel the several variables that affect costs, and provide helpful advice to help you navigate this process skillfully.


How Much Does It Cost to Redesign a Website


Companies wonder, “How much should a website redesign cost?” frequently. There is no one-size-fits-all solution. Factors such as the complexity of the design, the scope of the project, the required features, and the service provider’s skill level can all have a significant impact on the price. Сost of redesigning a website usually include a few hundred to several thousand dollars, and sometimes more for more complex projects. This is a more detailed look at the range of website redesign price and what they usually include.


Price Points


Basic Redesign Price Range: $500 to $2,000


A basic website revamp cost involves updates to graphic components while keeping the current structure and functionality in place. Perfect for personal websites or small enterprises looking for a new appearance.


Mid-range Redesign Price Range: $2,000 to $5,000


Involves significant changes such as optimizing mobile responsiveness and rearranging content. Ideal for companies looking to improve their online visibility and usability.


Custom Redesign Price Range: $5,000 to  $10,000+


Sophisticated features and distinct usefulness in a tailored design. Perfect for companies looking to gain a competitive advantage or with a distinctive brand.


E-Commerce Redesign Price Range: $2,000 to $20,000+


Include enhancing product pages, updating design, and expediting checkout procedures.


Product catalog size, feature complexity, and integration requirements all affect cost.


Enterprise-level Redesign Price Range: $10,000 to $50,000+


Extensive integration, customization, and planning for big businesses. Reflects the high level of skill and resources required for challenging undertakings.


Redesign Timelines


Small Business Website Timeline: 4 to 8 weeks


A basic redesign, involving consultation, design, programming, testing, and deployment, usually takes one to two months.


Medium-Sized Business Website Timeline: 8 to 12 weeks


A more thorough makeover can take two to three months, giving more time for preparation and personalization.


E-Commerce Website Timeline: 12 to 16 weeks


Involves complex features and integration, increasing the estimated duration to three to four months.


Business-level Website Timeline: More than 16 weeks


A complex project that frequently takes more than four months to plan, coordinate, and customize.


These schedules are only estimates that might change depending on the particulars of the project and the level of customer participation. Timely project completion depends on effective teamwork and communication.



What Is the Average Cost of Website Redesign


Selecting a Skilled Organization


Range of Average Cost: $3,000 – $30,000+


Provides complete solutions and assigns a team of specialists to handle project management, design, and development. Project scope, location, and agency reputation all affect costs.


Larger organizations may have greater costs, but they often provide more resources and services.


Hiring Independent Freelancer 


Range of Average Cost: $1,000 to $15,000 or more (per project)


Rates are determined by the experience, skill, and difficulty of the assignment for the freelancer.


It’s crucial to carefully review the qualifications and portfolios of freelancers. While freelancers may offer competitive pricing and be more flexible about how much to charge for website redesign, vetting their portfolio and credentials thoroughly is essential.


Making Use of an Internal Team


Range of Average Cost: $5,000 to $50,000 + (including wages)


Includes recruiting in-house designers and developers with a specific focus. Offers more personalization and control but comes with continuous overhead, benefit, and salary expenses. Wages and the opportunity cost of dedicating resources to the project are included in the total cost.


Website Redesign Option Average Cost Range
Outsourcing to Agencies $3,000 – $30,000+
Hiring Freelancers $1,000 – $15,000+ (per project)
In-house Team $5,000 – $50,000+ (including salaries)


It’s critical to account for regular updates and maintenance when calculating the total cost of website ownership. Businesses should weigh the advantages, dangers, and financial limits of outsourcing website redesign choices in order to make well-informed selections that complement their objectives and available resources.



Approaches To Website Redesign


The best option for website redesign depends on a number of variables, including the website’s existing status, company goals, budget, and timetable. Various website redesign strategies each have their own benefits and drawbacks. Through meticulous assessment of these alternatives and their alignment with your unique requirements, you can start a profitable website redesign journey that improves your online visibility and propels company expansion.




Redecoration is the process of making minor adjustments to an already-existing website without substantially changing its essential design or functioning. To give the website a new design, it focuses on changing visual components including color schemes, fonts, photography, and general aesthetics.


Benefits: Low cost, quick turnaround, and little interference with current operation.


Considerations: Limited opportunity to enhance functionality or user experience; may fail to solve underlying usability problems.




Rewiring involves reorganizing the architecture and navigation of the website in order to improve user experience (UX) and optimize the flow of information. The objective is to facilitate users’ search for information by optimizing navigation paths, site layout, and information arrangement.


Benefits: Increased navigation efficiency, greater content discoverability, and improved usability.


Considerations: Necessitates a close examination of the current structure, a major restructuring of the material, and the possibility of negative SEO effects if not implemented correctly.




While keeping the essential structure of the website, remodeling entails making significant adjustments to its appearance and usability. It addresses fundamental problems rather than just surface-level adjustments and might involve reworking important pages, introducing interactive components, or improving user engagement features.


Benefits: Better user engagement, upgraded functionality, and modern design.


Considerations: May necessitate more development effort, extensive planning, longer deadlines, and greater expenses.




Rebuilding comprises establishing a new website on top of the old foundation while utilizing modern frameworks, technologies, and design ideas. Because it provides more customization, scalability, and flexibility, it is a good fit for out-of-date or underperforming websites that require a whole makeover.


Benefits: Total control over functionality and design, peak performance, and scalability for future expansion.


Considerations: A lot of time and money will be needed, there may be some interruption during the shift, and existing content and data will need to be carefully migrated.


You may select the best plan of action to successfully accomplish your website redesign objectives by weighing these methods against your unique needs and limitations.


How Often Should You Redesign a Business Website?


Evaluating user input, industry developments, and website performance are necessary to determine the optimal frequency of website redesigns. Research shows that your website’s relevance may be shorter than you think. Websites may continue to be useful tools for reaching audiences and accomplishing corporate objectives by being proactive and responsive. Although there isn’t a set timetable, the following is a general guideline based on various website types.


Websites for Small Businesses


Average Redesign Frequency: every 2–3 years


Small companies could give other projects priority over regular redesigns. They remain up to date with trends and user expectations by updating every two to three years.


Websites for Medium-to-Large Businesses


Average Redesign Frequency: every 3–5 years


These firms can adjust less frequently if they have greater resources. Every three to five years, a redesign enables brand identity to be updated and market developments to be accommodated.


Websites for E-Commerce


Average Redesign Frequency: every 2–4 years


Keeping up with the competition requires frequent upgrades. Every two to four years, a redesign improves user experience and accommodates changing consumer preferences.


Websites for the Enterprise Level


Average Redesign Frequency: every 4–7 years


Longer cycles are the product of intricate planning and infrastructure. Adapting to corporate needs and industry norms, redesigning every 4–7 years is recommended.


Specific goals and situations may cause these averages to change. More frequent redesigns may be prompted by disruptive technology, rebranding, or changes in the target audience. Websites that are regularly evaluated continue to be useful resources in the ever-changing digital world.



What Determines Website Redesign Pricing in 2024


In 2024, the cost of a website redesign will be determined by a thorough examination of several important aspects. Below is a thorough analysis of the factors that affect the cost of a website redesign.


Website Scale


A website’s cost is directly impacted by its size, which includes its architecture, content organization, and page count. Redesigning larger websites with more information and complex navigation systems usually takes more time and money.


Design Complexity


The total cost is significantly impacted by the design’s complexity. This includes components like unique visuals, animations, interactive elements, and general eye-candy. The installation of responsive design, which is essential to guaranteeing a smooth experience across several platforms, may incur supplementary costs, particularly for complex desktop, tablet, and mobile device implementations.




 A major factor in price is the intended functionality of the website. For example, compared to educational websites, e-commerce websites with services like shopping carts, payment gateways, and product catalogs typically need more significant development labor. The price of each extra feature rises overall.


Integrations with Third Parties


Including extra platforms, plugins, or APIs might have an effect on the cost. The accompanying expenses are determined by the intricacy and suitability of these connections with the current website infrastructure. It might be necessary to allocate more development resources for integrations with platforms like social networking, CRM software, and payment gateways.


Content Management


Pricing is influenced by how much material is rewritten, restructured, or moved from an existing platform. Large-scale content updates, SEO optimization, and multimedia integration projects usually take more time and money to complete, which raises the entire cost.


Marketing Considerations


Price may be affected by marketing-related chores such as setting up analytics, implementing SEO, and updating PPC ads. Putting SEO best practices into reality, setting up analytics tracking, and optimizing landing pages for conversions all need more knowledge and work, which raises the overall cost.


Businesses may acquire precise cost estimates and guarantee a successful website redesign project that fits within their financial limits by carefully weighing these aspects and working together with the service provider.



Tips for Choosing the Right Website Redesign Partner


The success of your website redesign project depends critically on your choice of partner. Here are some important things to consider when choosing a partner, along with some extra information to make your assessment process more thorough.


  • Evaluating Experience and Expertise


Seek a partner with a proven track record of redesigned websites, particularly within your sector. Take into account the collective experience of their designers, developers, project managers, and digital marketers. A group of experts can customize solutions to meet your unique requirements.


  • Examining Testimonials and Portfolios


Examine the partner’s portfolio carefully to determine the caliber and range of their work. Look for instances of rebuilt websites that complement your taste in both style and functionality. Case studies or client testimonials offer insightful information about their results-driven approach, project management, and communication style.


  • Comparing Value and Costs


While pricing is important, consider the whole value rather than just the price. Examine the range of services provided, the alternatives for customization, and the long-term advantages. Get thorough quotations from several partners, making sure that the prices are transparent to prevent unforeseen costs later on.


  • Industry Credibility and Reputation


Find out about the partner’s standing in the field. Seek out awards, licenses, or associations that demonstrate their dedication to excellence. Examine their track record of sticking to deadlines and offering further assistance after the job is finished.


  • Collaboration and Communication


Effective communication is essential to the success of any endeavor. During the first consultation, evaluate the partner’s responsiveness and communication style. Analyze their feedback procedures and project management tools, as well as their collaborative approach. A cooperative partner who respects your opinions will probably provide a good result.


You may choose a website redesign partner that fits your goals and success vision by taking these things into account and doing extensive research.




Redesigning your website involves more than just making cosmetic adjustments; it also entails creating a user experience that engages users, really interacts with your audience, and supports your corporate objectives. Your website redesign has the potential to boost sales, differentiate you from the competition, and open doors for long-term success on the internet with careful planning, deft execution, and the help of an appropriate partner.


Achieving the goals of your project depends on choosing the right partner for website makeover. Businesses may make well-informed decisions that set the stage for a fruitful and cooperative partnership by carefully weighing important criteria. Please get in touch for a consultation if you need help from knowledgeable redesign experts. We are here to guide you on the path to having an effective internet presence.

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