| B2C (Business-to-Consumer) | Connect businesses with individual customers. |
| B2B (Business-to-Business) | Connect businesses with other businesses. |
| C2C (Consumer-to-Consumer) | Enable individuals to sell goods and services directly to other individuals. |
| Horizontal Marketplaces | A horizontal marketplace, also known as a general marketplace, offers a broad range of products or services across multiple categories. Examples of horizontal marketplaces include Amazon, eBay, and Alibaba. These marketplaces cater to a diverse range of sellers and buyers, offering a vast selection of products and services in one place. |
| Vertical Marketplaces | A vertical marketplace focuses on a specific industry or product category. For example, Etsy is a vertical marketplace that specializes in handmade or vintage items, while Rover is a vertical marketplace that connects pet owners with pet sitters and dog walkers. By catering to a specific niche, vertical marketplaces can offer unique features, specialized tools, and a more targeted user base. |
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