Magento 2 is an e-commerce platform that offers a wide range of features to help businesses create and manage their online stores. One of the key features of Magento 2 is the ability to create custom landing pages, which can be used to promote specific products, services, or campaigns.
Whether you utilize the assistance of a Magento 2 development company to build a custom store or if you opt for a pre-made template to establish your website, one common requirement you will face in most e-commerce sites is the creation of a content management system (CMS) page using a custom design section.
Designing a new CMS page in Magento 2 is a straightforward process thanks to its intuitive configuration. CMS pages, including “About Us,” “Contact Us,” and other pages, allow owners to display dynamic content to customers and manage multiple aspects of the content at once. The frontend of the new page can be created using text, images, blocks of content, variables, etc., and connects with the backend’s code and database management tasks — all of which are optimized for both search engines and users.
Strategically using CMS pages can significantly reduce abandonment rates while increasing conversions. With these pages, you can eliminate the need for redundant motions while navigating your site and also resolve any issues with filtering products in the navigation.
It’s essential to pay special attention to all of your landing pages — each is a standalone web page designed to capture a visitor’s attention and encourage them to take a specific action.
A successful landing page engages a visitor, encouraging them to take a desired course of action (such as making a purchase). Landing pages are typically used to promote a specific product, service, or event.
In an online store, landing pages are important because they allow you to create a focused message for your target audience. By designing an effective landing page, visitors easily find what they are looking for — and convert.
Don’t confuse a landing page with the homepage. These are two different types of pages on a website (and there is only one homepage, hence the name).
A homepage is the main page of a website and is often used to provide a broad overview of the website’s content and purpose. This page frequently contains links to other pages on the site and serves as a starting point for visitors.
While a home page provides a general overview of a website’s content, a landing page is more targeted and created with a specific goal in mind. The design, content, and call-to-action on a landing page are all optimized to grab the visitor’s attention.
| Home page | The main page of a website. |
| Landing page | Targeted, conversion-focused page designed to achieve a specific goal. |
Other benefits of using landing pages in an online store include:
When built correctly, landing pages provide a streamlined user experience, allowing visitors to quickly and easily find the information they are looking for.
Using SEO information, your pages can be optimized for search engines, helping you to improve your search engine rankings and drive more organic traffic to your website.
Landing pages enable you to track and measure the results of your marketing campaigns, providing valuable insights into what works and what doesn’t.
You can target specific audiences, improving the relevance of your messaging and thereby increasing conversions.
In this guide, we will look at the process of designing a landing page in Magento 2. We will cover all the essential steps, from accessing the Magento 2 Admin Panel, to configuring the page layout, to optimizing the page for search engines. Whether you’re new to Magento 2 or have been using it for a while, these steps will provide you with the information and tips you need to create a high-converting landing page.
1. Access the Magento 2 Admin Panel.
Log in to your Magento 2 account and go to the Admin Panel.
2. Choose Content > Pages.
Navigate to the Pages section of the Content menu and select the Add New Page button.
3. Enter Page Information.
Fill in the required fields, such as the Page Title, URL Key, and Store View.
4. Design the Page.
Use the WYSIWYG editor to design the content of your landing page. You can add images, videos, text, and links to make the page visually appealing and engaging.
5. Set up the Page Layout.
In the Page Layout section, you can choose the layout of your landing page, including the number of columns and the location of the content blocks.
6. Configure the Metadata.
In the Search Engine Optimization section, using the Metadata tab, you can configure the metadata for your landing page, including the meta title and description. This information will help search engines understand what your page is about and how it should be indexed.
7. Save the Page.
When you’re finished, click the Save button to save the page.
With these simple steps, you can create a custom landing page in Magento 2 that will help you drive traffic to your website. It’s important to keep in mind that the design and content of your landing page should be optimized for both search engines and users, so be sure to spend time creating a page that is both visually appealing and functional.
Creating a landing page in Magento 2 is a straightforward process that can bring numerous benefits to your online store.
A well-designed landing page can help you promote your products or services effectively, capture visitors’ attention, and encourage them to take a specific action. By following the steps outlined in this article, you can create a custom landing page that meets the needs of both search engines and users.
With a strong focus on design and content, your landing page can play a significant role in driving traffic, increasing conversions, and boosting the success of your online store.
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