Product Detail Page in marketing: what is it? - IntexSoft
December 13, 2023 • by Margarita

Product Detail Page in marketing: what is it?


This article delves into the product detail pages’ role in modern marketing strategy. You will gain a clear understanding of the essential elements needed to progress in the ecommerce business field. These elements contribute to boosting conversions and enriching customer experience. Need more information about how a good product detail page enhances SEO optimization? Our experts are here to assist you.

Reading time: 17 min.

PDP ecommerce is a trending topic that marketers are truly focusing on. It’s becoming evident that this plays a significant role in supercharging sales. A perfect product detail page is like coming out ahead of your competitors.


Many shoppers will not hit that buy button until they have dissected the product’s makeup appearance, whether it genuinely addresses their issues and the feedback from other customers. They might just ditch their shopping carts if they can’t find the right information or if the info available needs correction. It makes perfect sense. After all, online shoppers can’t physically touch or see the product attributes. And here’s where the product detail page steps in, allowing them to “experience” what you’re bringing to the table.


In this article, IntexSoft breaks it down further. What exactly does an ecommerce PDP entail, and why should you be invested in it?


What is a PDP page in eCommerce?


This image shows what the product detail page includes.
This image shows what the product detail page includes.


Imagine an ecommerce product detail page as the ultimate hub to discover everything about a product — its size, color choices, pricing, shipping options and process, insights from other buyers, and any other key details. Furthermore, you will be treated to high quality images and videos that truly showcase the product. This hub also enables you to execute actions like adding items to your wishlist or cart, and you will quickly locate your desired item using the convenient search bar. It’s akin to having a tailor-made digital guidebook for each product.


If you’re curious to witness it, look at some of the product pages within IntexSoft’s portfolio. They are prime examples illustrating how our experts excel at elevating customer satisfaction.


Benefits of ecommerce product detail pages


Alright, let’s now explore the primary advantages that product detail pages provide for ecommerce sites and dive into why these product detail pages are so essential for online stores. Think of them as the virtual display windows of your shop, where your products become truly enticing. Here’s why they’re such a big deal.


Brand integrity and trust 


Potential customers research products, comparing options from different ecommerce businesses. When they land on your product page, they see detailed information they couldn’t find anywhere else. In addition to showing them what they’re looking for, you also show that your brand is dependable. When customers see that you’re offering something unique, they’re more likely to trust your ecommerce website. 


Attracting new site visitors


Investing in exceptional product detail pages that convince your target audience to buy from you is prime. When you offer information about a product that aligns with buyers’ needs, it becomes simpler to persuade them to purchase. This also fosters trust, increasing the likelihood of customers returning to buy from your ecommerce site again.


Accurate descriptions


Product detail pages are pivotal in ecommerce, as customers rely on unique selling points to decide whether to buy. However, there have been cases where customers returned products because they didn’t match the descriptions. You definitely want to avoid that situation, as it could harm your brand’s reputation.


SEO optimization 


When people want a product, they often turn to search engines. Search engine results are based on the quality of your website content and how relevant details are to the search. To ensure your business is easily found through search engines, you must optimize your ecommerce site. Optimization involves using relevant keywords or phrases in your website content. The best place to do this is on your product page.


What does the PDP product detail page include?


There are certain sections that are absolutely essential for your PDP marketing. These elements are the foundation that empowers your product pages to generate sales.


SectionPoints to consider
Product titleIt should be concise, yet descriptive enough to convey the essence of the product. Thoughtful keyword selection in product titles is pivotal to ensure that customers can easily find the product they’re seeking.
Product nameIn this section, you reveal the complete name of the product. Take this opportunity to create a compelling name that grabs attention and includes keywords to match what people might search for when looking for this item.
Product descriptionThis section serves as your chance to thoroughly elucidate the product specifications. It’s akin to your sales pitch, encapsulating all details. It should also be SEO-friendly. Integrate relevant keywords seamlessly within the text to bolster its discoverability.
Product images and videosIncorporating high quality images from diverse angles or even offering a 360-degree view, including close-up shots to spotlight specific features, are reasonable decisions. While videos can be impactful, they should be included judiciously, adding genuine value and enhancing customer comprehension.
SizeBy furnishing precise dimensions, you enhance the likelihood of a sale and foster buyer trust.
ColorPresent various color options for the item.
Product availabilityMake it clear whether the item is currently in stock and show its inventory status. If the stock is running low, let users know that they should make a quick decision.
Add to wishlistThis feature lets you save items you’re interested in for possible future purchases.
Bullet pointsEach bullet point should highlight a product feature alongside its corresponding benefits. Well-crafted bullet points also incorporate pertinent keywords.
Shipping optionsCovering shipping costs and exploring your return policy.
Product recommendationsShow similar and new products to encourage additional purchases.
Recently viewedAssist potential buyers by displaying products they’ve shown interest in.
PricingDisplaying the price alongside availability status is essential. However, in cases where your eCommerce model is B2B, or the product features customized pricing, omitting the price might be a suitable approach.
Rating & reviewsYou have the option to include a star rating system and gather feedback from users about their experience with the product.
Call to actionThe Call to Action CTA prompts customers to translate their interest into action by making a buying decision. It’s a dynamic tool that propels conversions, converting curiosity into commitment.
Search barEnhance user convenience by providing a search bar to find products by title or category.

Creating a winning product details page: Best practices for increasing conversions



Elevate your product detail page to amplify conversion rates through impactful techniques.


Understand your audience


To craft a winning product detail page, it’s crucial to comprehend your target audience’s preferences. Learn what resonates with customers, their buying process, and typical shopping behaviors.


Consider these questions:


  • How does the product add value for the audience?
  • Does the product address a specific customer problem?
  • What motivates ideal customers to choose this product?
  • Are there key product features that would captivate the customer’s interest?


These are starting points, and more queries may arise based on the context. Take your time during the planning phase and meticulously align with the product page requirements.


Optimize descriptive product names with keywords


Creating a product name extends beyond simply stringing words together; it acts as a gateway to your product’s purpose. A well-considered product detail page name should be both appealing and serve as an informative signpost for customers, aiding them in swiftly uncovering your offering. To optimize your product names effectively, contemplate infusing them with pertinent keywords, specific details, and variations to cater to a broader audience. By doing so, you not only boost your product’s visibility but also empower potential customers to make very well-informed decisions.


Enhance image presentation


Images on a product page command attention. Visitors come for these visuals, making meeting their expectations paramount.


When crafting product images, you can consider these factors:


  • Expand beyond images with ‘enhanced content’ like comparison tables and videos.
  • Make sure the images are of high quality and sharp.
  • Increasing the number of images improves understanding; target a minimum of 5 to 6 pictures.
  • Maintain consistency in background color across product pictures.
  • Display the product from multiple angles, and explore zoom or enlarge options.
  • Showcase the product in practical use.
  • Experiment with innovative approaches like freeze-frame photography.


Create a sense of urgency


Infusing a sense of urgency is a tried-and-true marketing tactic, prompting swift action. Various methods achieve this, including:


  • Offering time-sensitive coupons.
  • Incorporating countdown timers for impending sale closures.
  • Spotlighting significant discounts.
  • Notifying customers of low stock.


Leverage the power of social proof


Underestimating the impact of social proof is a misstep. It lends the credibility needed to seal a deal. Present product reviews, ratings, testimonials, certifications, and badges—anything bolstering your product’s credibility.


Final words: What is PDP in ecommerce?


In the vast world of eCommerce, the product detail page reigns supreme. Its significance goes beyond enhancing user experiences—it’s a catalyst for boosting SEO rankings. Skillfully utilizing product descriptions, title tags, and unique URLs and optimizing digital assets such as keyword file names, captions, and meta tags can significantly elevate your SEO strategy.


Unlock the potential of eCommerce PDP copy to achieve diverse objectives:


  • Showcase social proof to establish trust.
  • Enable cross-selling for maximum sales impact.
  • Highlight trust badges and seals to enhance brand credibility.


Simplify the creation of impactful eCommerce PDP landing pages with Product Information Management. This eliminates concerns about inaccuracies and missing metadata tags. Effortlessly create single product views and tailor multiple persona-specific PDPs for a single product.


At IntexSoft, our seasoned experts possess the skills to address PDP challenges comprehensively. We conduct thorough analyses of your current PDP copy, identify areas for improvement, and ensure your PDP landing pages resonate with customers by providing comprehensive product information. Reach out to us for a transformation. Your journey towards an optimized PDP experience starts here. Contact us today.


Frequently Asked Questions


What is the meaning of PDP?


An ecommerce Product Detail Page (PDP) is a dedicated webpage on an online store that provides comprehensive information about specific product details. The PDP is where potential customers can gather all the relevant information about a product before making a purchase decision. It serves as a virtual showcase that assists buyers in making well-informed choices and understanding the features and advantages of the ecommerce product. 


What is included on a product detail page?


A well-rounded product detail page typically includes core components:


  • Quick navigation via a menu button.
  • Cart button for easy product addition.
  • Breadcrumb to track the user’s path.
  • High quality product image for visual reference.
  • Wishlist option to save desired items.
  • Product name and product descriptions.
  • Price and availability status.
  • Direct “Buy” button for quick purchase.
  • Size and color options, if applicable.
  • Quantity selector for purchase quantity.
  • Specific availability based on attributes.
  • Estimated delivery time frame.
  • Ratings linked to authentic reviews.
  • Detailed product descriptions.
  • Shipping information.
  • Useful services like sizing guides.
  • Personalized recommendation widgets.
  • Display of recently viewed items.
  • Customer-submitted product images.
  • Email alerts for stock or price changes.
  • Contact information for inquiries.


What is product detail page marketing?


Product Detail Page (PDP) marketing aims to enhance your online shopping experience. It involves creating appealing and informative pages for individual products to encourage purchases. These pages are designed to capture your interest and convince you to buy. They include high-quality product images, detailed product descriptions, potential customer reviews, and even suggestions for related products. 


What is the difference between PLP and PDP?


The product listing page (PLP) displays multiple products within a category for efficient browsing, offering users a broader view. Conversely, the product detail page (PDP) is dedicated to a single product, furnishing comprehensive details such as descriptions, images, and reviews to aid users in their decision-making process. While product listing pages provide an overview, product detail pages delve into specific product data, serving distinct roles in the shopping journey.


How do I create a product detail page?


Here’s a simple guide to creating a product detail page:


  • Gather product data: Collect all the necessary details about your product, including product images, descriptions, and prices.
  • Select a platform: Choose where you want to build your product detail pages, such as an ecommerce website or a content management system.
  • Login: Access the backend of your chosen platform and log in to your account.
  • Add new ecommerce product pages: Locate the option to add a new product or item within the platform.
  • Enter product details: Input all the gathered relevant information, including product name, description, price, images, and any available options like colors or sizes.
  • Write a clear description: Craft a concise, engaging description that effectively showcases your product benefits.
  • Specify price and quantity: Set the product price and indicate the available quantity in stock.
  • Select product categories and tags: Choose relevant categories and tags that help online buyers easily find your product.
  • Optimize for search engines: Enhance the page’s search engine visibility by adding a descriptive product title, meta description, and relevant keywords.
  • Enable customer reviews: If possible, enable customer reviews to build trust and provide social proof.
  • Preview before publishing: Review how the web page will appear to customers before making it live.
  • Test functionality: Test essential functions like “Add to Cart” to ensure they work smoothly.
  • Ensure pages are friendly to mobile devices: Ensure the page displays correctly on various devices.
  • Establish relevant links: Link your product pages to appropriate categories and related items to improve navigation.
  • Monitor performance: Use analytics tools to track ecommerce product page views, conversions, and other key metrics.
  • Continuous improvement: Gather feedback and use performance data to make ongoing improvements to the ecommerce product detail page.

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